GuideDeliverability Guide
Deliverability Guide
Maximize your inbox placement rates by following these essential email delivery practices.
Authentication
Proper DNS setup is the foundation of deliverability. Ensure your SPF, DKIM, and DMARC records are correctly configured.
- SPF (Sender Policy Framework)
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-based Message Authentication)
Sender Reputation
Your domain reputation directly affects where your emails land. Build and maintain a positive reputation over time.
- Maintain low bounce rates
- Keep complaint rates under 0.1%
- Avoid sending to trap addresses
Ready to improve your outcomes?
Follow our step-by-step guides on setting up your domain and complying with global anti-spam laws.